Email marketing is not hard to do, but it does feature certain conventions and standards that business owners should familiarize themselves with before they get started. Keeping your emails professional keeps your customers looking forward to your marketing newsletters. The rest of this article will help inform you on a variety of topics related to email marketing.
Focus on one idea with every email message. You don’t want your consumers to be overwhelmed or bored by the content in your email. Create a message, keep it short and make your point. Your customer base will greatly appreciate not being perplexed by too much unnecessary information.
If you buy a list of emails to send to, check and make sure it is up to date. Sometimes lists for sail might match your target demographics but be woefully out of date. The number of addresses now defunct can be as high as 25% of the overall list.
Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.
Even though it should be obvious, it is important enough to state over and over: Never send unsolicited emails. You should have explicit permission from everyone you send marketing emails to. This is about more than trying not to upset them; a recipient who considers your email spam can cause trouble for you with your service provider.
Make use of A/B testing for variations on your subject lines. Send half of your messages with one subject, and half with the other. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Use consistency in your message. Stay with the same logo and color scheme in your email. Always use a legible font. After just a few emails, people will begin to pick up on your particular style, and you will have their attention. Like most other fields of commerce, email marketing relies heavily on building a bond of familiarity between customer and merchant.
Data mine your email list and bucket your audience into various segments based off of any profiling data you have. This will allow you to be more strategic with your messaging and effectively increase your chances of higher open and click through rates. Even if you don’t have profiling, look to geo-targeting. Various regions respond differently to different types of messaging.
When developing your email, consider how large the preview pane is in most email reading software. If your email is well beyond the size of this preview pane, it is wise to edit it immediately. Many people read their emails solely in this preview pane. Information that is outside of the scope of the pain may never be seen at all by your reader.
As you can see from the article above, it is very important that a business owner practice proper email marketing protocol. This will reduce the chances of your customers unsubscribing to your messages. If you want happy, satisfied customers who look forward to receiving emails from you, take note of the advice provided here.