Do you have an online business that could use a boost? One easy solution is a business strategy called email marketing. Marketing through targeted emails to potential customers is a great way to get some extra visibility for your business. Read on to find out how you can start today!
Provide exclusive content in your marketing emails. By providing those on your mailing list with information not available on your site, your customers are more likely to read each message, and begin looking forward to them. Your customers will feel special and appreciated when they receive relevant information in your emails.
Test the format of your email. Any format you use should always include the newest and most important information at the top. Try using various formats to figure out which of them gets more responses. After you have identified which format is most effective, you should continue utilizing it. This will give your consumers an idea of what they could expect from you, as well as giving them information on where they could read about you.
Keep in mind that the point of marketing, through email, is sales. Your emails should bring readers a bit closer to actually buying. Many times this is done in email campaigns by enhancing benefits of older products or showing off a new, special promotion.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
To use email marketing to build confidence in your company and products, avoid turning your emails into gimmicks. Don’t tarnish the professionalism of your image by using irritating tactics like writing all in caps or incorporating symbols like dollar signs. Most importantly, never talk down to your customers or make grossly exaggerated promises about your products.
Have your customers opt-in before you send them bulk email. Skipping this step may not only cost you subscribers, but they may talk to others, which can further damage your business’s reputation. Additionally, some Internet service provides may blacklist you, and that can have tremendously detrimental effects on future business.
Color is important, even when it comes to email! Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced, HTML rich messages. If you are unsure about making your own selections, a little Internet research can point you towards excellent color schemes.
Consider following up with a rumor that a sale is about to end. Insert a statement that tells your clients to subscribe immediately so that they can take advantage of this sale. The closing of the email could tell them not to miss out on this incredible opportunity and to act now.
As you can see, email marketing is something that any business owner can use to great effect for their business. Applying the tips in this article to your marketing strategy will make some great improvements to your business right away! Try it now and see what a difference email marketing can make.